Built from zero, ongoing
From no website to $550,000 in tracked revenue
A startup roofing company with nothing — no site, no CRM, no pipeline. We built the whole operation and then filled it: 100+ replacement appointments, 30+ repairs, and over half a million dollars in tracked revenue.
- Client
- Royal Ridge Roofing
- Location
- Florida
- Timeline
- Built from zero, ongoing
By the numbers
$500K+
In roof replacement revenue
100+
Replacement appointments booked
30+
Repair jobs booked
$50K+
Added from repairs and online sales
The situation
What it looked like when we walked in.
Royal Ridge was a startup. Not a company with a bad website — a company with no website at all, no CRM, no pipeline and no way to take a job from enquiry to invoice. Most marketing companies would have sold them an ad budget on top of nothing and let the leads fall through the floor. There was no floor. Everything a roofing business runs on had to be built before a single appointment would have anywhere to land.
What we ran
The work, in order.
- 01Built and launched their website from scratch — their first real presence anywhere.
- 02Built out their CRM properly: pipeline stages, automation and reporting that matched how they actually sell.
- 03Built a homeowner list across their service area from property records and roof age, and called it.
- 04Booked qualified replacement appointments straight into the calendar their team opens every morning.
- 05Booked repair work alongside the replacement pipeline instead of letting smaller jobs go unworked.
- 06Ran online sales directly, closing eight of them ourselves.
What changed
The outcome.
Over a hundred booked replacement appointments and more than thirty repairs, together producing over $500,000 in replacement revenue and another $50,000 from repairs and online sales. A company that started with no website and no CRM now runs on both, with a calendar that fills without anybody chasing it.
Why the build had to come first
Appointments are worthless without somewhere to put them. A booked homeowner who lands in a phone's notes app is a booked homeowner you will lose. Building the site and the pipeline before the first call went out is why the hundredth appointment was handled as well as the first — the system was already there, and it did not need anyone to remember to use it.
In their words
“Stratify took us from chasing leads to a calendar that fills itself — 100+ booked appointments and $500K in roofing sales.”
Seth Daffin
Owner · Royal Ridge Roofing · Florida
More work
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Read Desert HVAC ProsTwelve appointments, $66,000 signed and collected
Four installs and changeouts signed at roughly $14,000 a ticket, with eight service and repair calls booked alongside to keep the techs moving in between.
Read K&E RefrigerationA $12,000 project off the first appointments we booked
Our first HVAC partner. Replacement and install appointments only — no service calls — and the first project off them signed at twelve thousand dollars.
ReadFree 30-minute audit
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