The services
Five lanes. One engine.
Software does not book an appointment, work a dead database or coach a rep through an objection. These do. The order is real — you cannot train a sales floor on a pipeline that does not exist yet, and a booked appointment dies in a system nobody maintains.
Appointment setting
Lane 01 — Demand
We book buyers, not leads.
No ads and no lead list. We build a list of homeowners who should be replacing what you sell — property records, roof or equipment age, storm history — and a person on our team calls every one of them. Only the ones who clear a written standard reach your calendar.
ReadRehash & reactivation
Lane 02 — Recovery
Revenue you already paid for.
Every unsold estimate and cold contact in your CRM was paid for once already. We work that list as a separate add-on — no upfront cost, a percentage of what the projects it produces close for. It is the cheapest pipeline in your business and almost nobody runs it.
ReadCRM build & migration
Lane 03 — Infrastructure
Onto a system, off a filing cabinet.
We move you onto Stratify OS and bring your history with you — stages mapped to how you actually sell, data migrated and de-duplicated, your team trained in the system as configured. If you would rather stay where you are, we also audit and fix GoHighLevel, JobNimbus and AccuLynx.
ReadSales training & call review
Lane 04 — Capability
Written down, scored, coachable.
A documented nine-step sales system your reps actually follow. We score real calls against a fixed scorecard, run rep-by-rep reviews, and roleplay the objections your market keeps throwing. The point is that your third-best rep starts sounding like your best one.
ReadOnline sales
Lane 05 — Virtual selling
Sell the roof without driving to it.
We sell roofs virtually, to a standard that holds up against a rep at the kitchen table. Aerial measurements of the actual property, a produced presentation on your brand, and a proposal the homeowner can sign and finance in the same call.
ReadAnd underneath all of it
The system they all run on.
Every lane above puts work into the same pipeline, under the same clocks and the same guards. That is the point — a booked appointment, a recovered estimate and a coached rep are all worth more inside a system that will not let them go quiet.
See the platformFree 30-minute audit
Which lane do you actually need?
Thirty minutes on your numbers and we will tell you — including when the answer is that you need none of them yet.